brand archetype quiz

Uncover the essence of your business brand and build your unique business, your way.

Take the Quiz and get your FREE Brand Archetype Report.


Don’t know what your brand is or what it “should” be?

Got a brand that just doesn’t feel right?

Discover your Brand Archetypes and get it sorted for good…

Let me help ~~ Liz Watt 

When you discover your Brand Archetypes you have a powerful, universal framework to design your brand around.

When you uncover your unique strengths, characteristics and view of the world you have something tangible, of substance, to work with.

When you uncover who you are and what you stand for, you can build a business and a brand with purpose and meaning.


 Using the power of archetypes, discover the essence of who you are and build your business from that in each of the 7 Business Elements - your FREE report will show you how.

Start with YOU. Not with what you think it “should” be. It’s easier than you think…

“You have to think of your brand as a kind of myth… a compelling story that is archetypal… It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.” ~~ Deepak Chopra


Who are you? | Caregiver | Creator | Explorer | Everyman | Hero | Innocent | Jester | Lover | Magician | Outlaw | Ruler | Sage

(Note – Brand Archetypes are derived from the work of Carl Jung and Dr. Carol S. Pearson and Margaret Mark’s The Hero and the Outlaw: Building Extraordinary Brands Through The Power Of Archetypes.)

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